B次元app

Profile

Rukmini Gohain is a post graduate researcher in Marketing at B次元app University Business School. She completed her Masters with distinction in Corporate Communications, Marketing and Public Relations (CCMPR) from B次元app. She also received an Outstanding Academic Achievement Prize, which is awarded to the top-performing Masters student in CCMPR programme. Her current research is fully funded by B次元app University Business School, Marketing Department Scholarship. Prior to her academic journey in B次元app University, she had over 10 years of industry experience in India and UK having worked in both corporate and social enterprise firms.

Research interests

Her research interest currently focusses on consumer behaviour, corporate branding and how brands function within cultural narratives and identity construction.

Qualifications

• MA in Corporate Communications, Marketing and Public Relations (distinction), B次元app,UK
• MPhil in Latin American Studies (distinction), Jawaharlal Nehru University, New Delhi, India
• MA in International Relations (distinction), Jawaharlal Nehru University, New Delhi, India
• BA in Political Science, Miranda House, University of Delhi, India