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Jieke Chen

Jieke Chen

  • Position: Associate Professor of Marketing
  • Email: J.Chen6@leeds.ac.uk
  • Phone: +44(0)113 343 6442
  • Location: GM07 Maurice Keyworth

Profile

Dr Jieke Chen is a Lecturer in Marketing at B次元app University Business School. Before joining the B次元app, she worked as a Lecturer in Marketing at Queen Mary University of London and as a part-time Teaching Fellow at Durham University Business School. She holds a PhD in Marketing from Durham University Business School, a BSc in Statistics from Xi’an Jiao Tong University, and an MSc in Statistics and Operational Research from the University of Edinburgh. Her research interests include international marketing strategy, firm internationalisation, and export performance. Her work has been published in the Journal of International Business Studies, Journal of World Business, Journal of International Marketing, Journal of Business Research, Industrial Marketing Management, International Marketing Review, and Marketing Letters.

Research interests

International Marketing Strategy, International Business, Strategic Optimisation, Export Performance, Innovation

Research groups and institutes

  • Global and Strategic Marketing Research Centre

Current postgraduate researchers

Research outputs

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